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To Brand or Not to Brand Think you can't afford to pay attention to branding? That it's only for the rich and largest? Think again. No matter what size company you are you really have no choice. Your brand exists in some shape or form and if you don't invest in managing your brand, it will manage you, perhaps to oblivion. Before we get into convincing hard numbers and business cases, let's do something a little fun. I propose that brand is so pervasive that you can actually use it to identify where someone is from. Kind of like an accent or inflection of speech. It is, after all, our experiences nike hat with a brand that shape it. B. You are from one of the nike h bounce states west of the Rockies. You've never even heard of Hellman's, so why does they're label look the same? Because they are. C. You're likely from the Midwest, Missouri in particular, and you make really sweet potato salad. (Sorry Grandma) D. Can't tell where you're from. Maybe you hate mayonnaise. As a kid, one of your favorite sweet snacks after school was: A. Hostess Ding dongs B. Drake's Ring Dings C. Moon Pies D. Scooter Pies E. None of the above This tells me that: A. You're from St. Louis all the way west to California. If you know them instead as King Dons, then the east coast. If you recognize the name Big Wheels, you're from someplace else. You need to get new clothes for nike roshe men the whole family, something nice to wear to Grandma's birthday (where you will not mention the too sweet potato salad), and you want reasonable selection, affordable prices. You head to the nearest:.