Red Dirt RubyConf 2011

  • Keynote
    Aaron Patterson
    Open source contributions include:
    ARel, Nokogiri, and Mechanize
    Aaron Patterson - AT&T Interactive
  • Keynote
    Dr Nic Williams
    Open source contributions include:
    Hudson.rb, RoR Textmate Bundle, and ChocTop
    Dr Nic Williams - Engine Yard
  • Conference Themes
    nike apple watch waterproof
    design central to future In this photo taken July 3, 2014, Ralf Groene, chief designer for the Microsoft Surface tablet computer, poses for a photo with a Surface 3 Pro tablet, right, in front of a milling machine used to produce parts for the computer, like the one he is holding at left, in Redmond, Wash. As Microsoft competes with Apple and other companies for hardware sales, the software giant has put a new emphasis on design. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ201 less In this photo taken July 3, 2014, Ralf Groene, chief designer for the Microsoft Surface tablet computer, poses for a photo with a Surface 3 Pro tablet, right, in front of a milling machine used to produce parts . more In this photo taken July 3, 2014, Albert Shum, who heads interaction design across a range of Microsoft products including personal computer operating systems, Xbox game consoles, and phones, poses for a photo in front of a projection of icons used by those systems, in Redmond, Wash. A former designer for shoemaker Nike, Shum was part of the team that revolutionized the Windows Phone design to feature the boxy, so called "live tiles" that are central to the touch based interface in Windows 8. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ206 less In this photo taken July 3, 2014, Albert Shum, who heads interaction design across a range of Microsoft products including personal computer operating systems, Xbox game consoles, and phones, poses for a photo . more In this photo taken July 3, 2014, Ralf Groene, chief designer for the Microsoft Surface tablet computer, demonstrates a digital pen on the screen of his Surface tablet computer in a 3 D printing room at a Microsoft design lab in Redmond, Wash. As Microsoft competes with Apple and other companies for hardware sales, the software giant has put a new emphasis on design. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ204 less In this photo taken July 3, 2014, Ralf Groene, chief designer for the Microsoft Surface tablet computer, demonstrates a digital pen on the screen of his Surface tablet computer in a 3 D printing room at a . more In this photo taken July 3, 2014, Albert Shum, who heads interaction design across a range of Microsoft products including personal computer nike 2in1 shorts operating systems, Xbox game consoles, and phones, poses for a photo in front of a projection of examples of the popular "hamburger button," an icon that is currently used in many different ways on phones and tablets, in Redmond, Wash. A former designer for shoemaker Nike, Shum was part of the team that revolutionized the Windows Phone design to feature the boxy, so called "live tiles" that are central to the touch based interface in Windows 8. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ208 less In this photo taken July 3, 2014, Albert Shum, who heads interaction design across a range of Microsoft products including personal computer operating systems, Xbox game consoles, and phones, poses for a photo . more In this photo taken July 3, 2014, Jeff Fong, Windows Design Director at Microsoft Corp., works on the design of the Windows Phone 8.1 interface in the Windows Design Studio in Redmond, Wash. Over the last four years, Microwoft has doubled the number of designers to 1,400, and designers today are woven along with engineers into the full product development an marketing process. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ209 less In this photo taken July 3, 2014, Jeff Fong, Windows Design Director at Microsoft Corp., works on the design of the Windows Phone 8.1 interface in the Windows Design Studio in Redmond, Wash. Over the last four . more This photo taken July 3, 2014 shows a Microsoft Surface Pro 3 tablet computer and a pen that can be used to precisely write on its touchscreen, posed for a photo on a bench in a Microsoft design lab in Redmond, Wash. As Microsoft competes with Apple and other companies for hardware nike shoes made in usa sales, the software giant has put a new emphasis on design. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ203 less This photo taken July 3, 2014 shows a Microsoft Surface Pro 3 tablet computer and a pen that can be used to precisely write on its touchscreen, posed for a photo on a bench in a Microsoft design lab in Redmond, . more In this photo taken July 3, 2014, Ralf Groene, chief designer for the Microsoft Surface tablet computer, poses for a photo with a Surface 3 Pro tablet computer and digital pen in a 3 D printing room at a Microsoft design lab in Redmond, Wash. As Microsoft competes with Apple and other companies for hardware sales, the software giant has put a new emphasis on design. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ202 less In this photo taken July 3, 2014, Ralf Groene, chief designer for the Microsoft Surface tablet computer, poses for a photo with a Surface 3 Pro tablet computer and digital pen in a 3 D printing room at a . more In this photo taken July 3, 2014, Albert Shum, who heads interaction design across a range of Microsoft products including personal computer operating systems, Xbox game consoles, and phones, poses with a Windows phone in front of a whiteboard used to brainstorm ideas, at the Windows Design Studio in Redmond, Wash. A former designer for shoemaker Nike, Shum was part of the team that revolutionized the Windows Phone design to feature the boxy, so called "live tiles" that are central to the touch based interface in Windows 8. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ207 less In this photo taken July 3, 2014, Albert Shum, who heads interaction design across a range of Microsoft products including personal computer operating systems, Xbox game consoles, and phones, poses with a . more In this photo taken July 3, 2014, Microsoft Surface tablet computers are on display at the Microsoft Visitor Center in Redmond, Wash. As Microsoft competes with Apple and other companies for hardware sales, the software giant has put a new emphasis on product design. (AP Photo/Ted S. Warren) ORG XMIT: NYBZ205 less In this photo taken July 3, 2014, Microsoft Surface tablet computers are on display at the Microsoft Visitor Center in Redmond, Wash. As Microsoft competes with Apple and other companies for hardware sales, the . more Before helped devise the look and feel of Microsoft's Surface tablet, he designed food or "food concepts," he says, for people on the go. Among them: dried noodles that come wrapped around a pair of chopsticks; a tubular meal that can be pulled with two fingers from a car cup holder base; and a fork that squeezes out sauce. Though none of these ideas made it into production, the principles behind them can be applied to computing devices that fit into busy lives, says Groene, and they are just as varied as the ones Microsoft now uses to nike outlet san diego redesign all its software and devices. "In a way, we've designed Surface with very similar principles," Groene said on a recent tour of the Surface lab on Microsoft's sprawling campus in Redmond, Wash. "Surface is trying to dissolve into your day." Groene and his team designed the Surface to accompany its users everywhere. It can be used as a tablet style news reader propped up on its kickstand while you eat your morning cereal, as a notepad to be scribbled on with a digital pen at a business meeting and for watching a movie while sitting on your couch later in the day. Microsoft is putting an emphasis on design excellence more than ever to make its products more competitive with offerings from rivals Apple, Google and Amazon, and to prod its hardware making partners to dream up new, more innovative devices. In recent years, the software giant has put a priority on fashioning devices that work around people's lives, help reduce information overload and become intimate, personal and knowledgeable about their users. Microsoft is even trying to make devices attractive, cool and desirable, top executives say. Over th