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A crowd funding boost for athletes eyeing Tokyo Olympics 2020 Every year hundreds of nike air Indian athletes give up their career in sports to take up gainful employment due to lack of finances. Even after winning medals in various international championships, most athletes find it hard to earn a livelihood. Investment in training, travel and food supplements have been too much of a burden on their families. But thanks to the rising interest in unrecognised talent by corporates, sportspersons can now look forward to some mass support. In a unique initiative to support athletes, online crowd funding platform Impact Guru is putting together an initiative for 13 athletes who aspire to contest in Tokyo Olympics 2020. What may come across as the largest online crowd funding in Indian sports, Impact Guru is expected to raise as much as Rs 2.5 crore worth nike jackets funds for these athletes. There would be a consolidated fund for these athletes alongside an individual page for each of them. The funds would mostly be invested in sports equipment, training and nutrition for various nike lunarepic flyknit international competitions. "The campaign is hoping to raise funds from people across the country, corporates, celebrities, HNIs, and even the Indian diaspora situated across the world," Jain added. Indian donors will receive an 80G tax exemption and donors from the US will receive US tax benefits via GlobalGiving, Impact Guru's strategic partner.